Greeting Cards: A Great Promotional Idea

Reinforcement of your brand is a powerful way to retain customers. A simple and affordable way to do to do this as well as connect with your customers is by greeting cards. Not only does this reinforce your brand but can give your company a personal touch. Some examples of good times to use greeting cards are:

Birthdays - A perfect excuse for your business to make a point of contact with your customers. Send them a special birthday with with a birthday greeting card and don’t forget to include a business card or at least put your contact information on the back of the card.

Holidays - Your company could easily send more than a dozen holiday greeting cards each year to each customer in celebration of national holidays. Valentine’s Day, 4th of July, Thanksgiving, and Christmas are just some of the major holidays. This could correspond to a quarterly greeting card campaign.

Promotions - Many businesses have seasonal sales. These promotional events are an excellent opportunity to use greeting cards. Unlike Flyers and other direct mail pieces are the most commonly used however use greeting cards to deliver a more personal impact.

Greeting cards are a good advertising tool that will accomplish your marketing and branding reinforcement, while adding a personal touch to the customer. Greeting cards are generally less expensive than many other types of promotional campaigns